Setting a trend in the world of airwaves

Posted: 30/12/2013 in Infotainment
VCR FM 90.6 Friday Night Live host Mduduzi Moagi.

VCR FM 90.6 Friday Night Live host Mduduzi Moagi.

Mduduzi Moagi is a young lad with a promising career in the radio industry. With just above five years experience in community radio, he broke the barriers by joining a white-predominantly station. The beginning of this month Moagi hosted his first show Friday Night Live at Vaal Community Radio (VCR) 90.6. “Big Boy” as he is known by his listeners opened up to The View and gave a glimpse on the latest development regarding his move as he relived the experience…

TELL US ABOUT YOUR LOVE FOR RADIO…
My father was a taxi driver; back then “Start Taxi Music” cassettes were popular and being the kid that I was I would imitate the DJ as the sound racket through the speakers. Come to think of it I used to love Msizi Shembe so much that I wouldn’t dare miss his show as he inspired me a lot and that goes for the likes of Bob Mabena but make no mistake though I am not one of those who were inspired by Khabzela.

DID YOU EVER THOUGHT YOU’D END UP WORKING ON RADIO?
Not at all but it’s not by chance either, growing up there was this urge to become a doctor, nurse, policeman or a teacher for that matter but with the inception of Thetha FM in 2005 all that changed and I must admit that the bug bit me and since then I haven’t looked back.

ON JOINING A WHITE-PREDOMINANTLY RADIO STATION…
It was about time to take my career to the next level, when you look back I’ve hosted numerous slots from Sondela via Dia Rora which was more urban to Imbizo Midday Time Session which was more talk and less music type of a show, all those programs have different content and music genre; what better way and time to gauge my capability. I’m anticipating new challenges now that I’m in a complete different environment.

WHAT IS IT LIKE BEING BACK ON RADIO AFTER A FIVE MONTHS ABSENCE?
It feels great because at one point I thought I was losing my grip. I left 100.6MHz in May, therefore you can imagine how badly I yearned to be back behind the microphone, I am grateful to Darryl Grant for the training he provided till I went on-air and VCR 90.6 FM for the opportunity granted.

HOW DID FIND YOUR FIRST SHOW ON VCR 90.6
I was shaking but finally I came around. My former colleague Thabo Mokone became the first caller on the show, though it didn’t come as shock but I thought to myself “wow” if a seasoned DJ like him would go an extra mile in calling and wishing me luck it simply meant there’s something good I was doing.

THETHA FM AND VCR FM CATERS FOR DIFFERENT MARKET, WHAT HAS TRANFORMATION BEEN LIKE FOR YOU?
My time at Thetha FM was experimental; it was training which equipped me to be versatile. I am at a point where I can safely say that I have grown in every aspect and am ready to go to greater heights in a form of the new market.

HOW DO YOU PLAN TO WOO THE WHITE MARKET TO YOUR SHOW?
I’ve noted cautiously that majority of the listeners on my show are those who were with me while still at Thetha, the new market is there but it won’t be easy to break into especially considering that the show in particular is directed at the black market. The environment may be different but not hostile. Given time I believe they will fit in with the show.

WHAT DOES IT TAKE TO BE A GOOD RADIO PERSONALITY?
Definitely Passion, by so saying I’m referring to the desire and hunger to do something. For instance passion (for me) is when a person takes a long trip anywhere in the world just to find a job as a DJ. Talent alone is not enough, radio is not like football and a good voice goes a long way in making one unique.

YOUR EMBARRASSING MOMENT ON-AIR
I was shadowing Moyeni van Wyk and on this particular day it happened that he couldn’t do the show; as a result I had to be on-air, out of excitement on my first link I found myself saying “Pina ena e etsa ma@$%#”. It dawned later what I’ve said, good thing though that I learned from that mistake.

WHAT ABOUT YOUR SAD MOMENT
That has to be in 2008 when I got fired at Thetha FM for reasons still unknown to me till this day.

WHAT WOULD YOU LIKE TO SEE LOCAL RADIO ACHIEVE WHICH IT HASN’T?
I would love to see community radio stations in our region groom talent and be able to produce personalities that will break into national radio stations. As for management of radio stations I feel the manner in which they run these entities is absurd and that they are lazy to seek talent.

ADVICE TO BUDDING RADIO PERSONALITIES
It’s good to be inspired by the great guys like Ba2cada but they need to stop being copycats. They need to be themselves so that they could be noticed as bringing a new element to the industry. Education plays a crucial role in every aspect of our lives, and it’s imperative to be able to read. One needs to be able to read and translate a live-read especially in our indigenous language.

IN CONCLUSION
In radio you are as good as your last show, and I hope DJ’s who believed that they were bigger than their respective stations can attest to this. Community radio is there to be a bridge to national radio; even the most listened to personalities knows when their time is up.

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