SABC reaches agreement with PSL on radio broadcasting rights

Posted: 20/11/2012 in Sport

SABC Acting COO Hlaudi Motsoeneng, PSL Chairman Dr. Irvin Khoza and SABC Board Member Thami ka-Plaatjie

The South African Broadcasting Corporation (SABC) and the Premier Soccer League (PSL) yesterday announced a 5 year agreement which was reached between both parties regarding radio broadcasting rights.

The contract is said to be trade-exchange, meaning the SABC will not be paying cash to the PSL, but will rather provide airtime, which is the organisation’s currency.

In addition, all PSL announcements will be made through the SABC’s radio platforms.

The agreement will see 11 SABC Radio stations continue with their traditional broadcasting of PSL matches live on Radio. Further to this, the agreement will see the introduction of some new and exciting elements to the partnership, such as weekly magazine programs focused on the PSL, talking about games, activities within the PSL and loads of fan rewards such as competitions.

 

The magazine show is also going to be a big part of the PSL’s new Q innovations strategy, providing communication support.

The SABC’s Acting Chief Operations Officer, Mr. Hlaudi Motsoeneng said “For us, we are delighted that we can utilize the power of our radio stations, to fulfill our mandate of showing sports of national importance. For the South African public, the love of soccer is strong and this partnership with the PSL will ensure that we can provide our audiences with compelling sports programming, while generating revenue for the organisation.”

The Chairman of the PSL Dr. Khoza said, “The ‘week in and week out’ of pre-match conversations in the 11 SABC Radio Stations will enable and enhance participation by the fans and supporters of the beautiful PSL game in what is clearly their passion. The Q-Innovation has succeeded in getting every match of the league to be played by clubs as if it is a knockout competition game.”

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